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Diagnose, embed & benchmark your Consumer Duty Culture & Competence

CDi-i-FinalAbout CDi

Created in collaboration with industry experts, Consumer Duty Insight (CDi) continually diagnoses, embeds, and benchmarks an organisation's end-to-end Consumer Duty programme.  

Watch the video to learn more.

CDi-i-FinalWhy CDi

The FCA’s Consumer Duty has put increasing pressure on financial services firms to further prioritise the need to deliver good customer outcomes. 

Two critical factors in a firm's response are their Consumer Duty culture, and the competence of their employees. Yet, measuring, improving, and reporting on these remains a challenge. Firms also have no sight of their progress in relation to their peers and wider sector. There is no industry benchmark today.

CDi provides the solution.


The Duty isn’t something where you can tick the Consumer Duty box on your to-do list and move on. It’s something that needs to become part of who you are as a firm, your culture, and how you do business, running across your whole organisation from Board to front-line delivery, from product design to communications and customer support.

Nisha Arora, Director of Cross Cutting Policy and Strategy - FCA

CDi-i-FinalKey benefits

Diagnose Consumer Duty competence and culture firm-wide on a continual basis.

Diagnose Consumer Duty competence and culture firm-wide on a continual basis.

Embed a culture of good customer outcomes throughout the organisation.

Embed a culture of good customer outcomes throughout the organisation.

Benchmark your firm’s Consumer Duty progress against the industry and sub-sectors.

Benchmark your firm’s Consumer Duty progress against the industry and sub-sectors.

CDi-i-FinalKey outcomes

CDi-i-FinalImprove customer outcomes and reduce risk.

CDi-i-FinalEnhance your compliance reporting and standards checking.

CDi-i-FinalProvide a new and unique source of data to improve your Consumer Duty board report.

CDi-i-FinalConfidently answer the FCA’s key culture and governance questions – with best-in-class data and reporting available on demand.

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Consumer Duty is more than a positive move forward from prescriptive regulatory rules – it forms the professional standards of all good firms and individuals and empowers firms to evaluate and streamline disproportionate processes, reduce excessive costs, and differentiate their business within the market. When it’s woven into the fabric of a firm, it informs every team member, fuels better decisions, and strengthens trust at every stage - from strategic vision to every customer interaction. Embedding it isn’t just about compliance; it’s about building a culture of competent employees where doing the right thing for customers drives business opportunity and lasting success.

Keith Richards, CEO, Consumer Duty Alliance

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